Trash

TUE 18 JAN 2011
Film campaign set to promote Oxfam Vintage Clothing
Advertising / England & Wales
A film advertising campaign for Oxfam Vintage Clothing has been created with the involvement of some of the fashion world’s best known names.

The campaign, by RKCR/Y&R and shot by photographer Robert Erdmann, features models from Elite and FM in a series of adverts featuring unique vintage outfits from Oxfam Shops.

The theme of the campaign is centres around 1940’s, 1950’s and 1960’s, with the aim of capturing the spirit of the eras and follows the launch of the UK’s first online vintage charity shop at the end of last year.