Sunday, January 23, 2011



TUE 18 JAN 2011
Film campaign set to promote Oxfam Vintage Clothing
Advertising / England & Wales
A film advertising campaign for Oxfam Vintage Clothing has been created with the involvement of some of the fashion world’s best known names.

The campaign, by RKCR/Y&R and shot by photographer Robert Erdmann, features models from Elite and FM in a series of adverts featuring unique vintage outfits from Oxfam Shops.

The theme of the campaign is centres around 1940’s, 1950’s and 1960’s, with the aim of capturing the spirit of the eras and follows the launch of the UK’s first online vintage charity shop at the end of last year.

Wednesday, November 24, 2010

Charities talk shop

From online auctions to selling more goods, charity shops are finding new ways to increase their profits

In May this year, hundreds of people descended on London's Westbourne Grove for the opening of the fashionable street's newest designer-brand shop. As the vintage Chanel bags and Louboutin sneakers flew off the shelves, the tills took £2,500 within an hour of doors opening. Not that surprising perhaps for a busy Saturday morning – except that the store in question was a charity shop and all its stock had been donated so the profits could be ploughed back into work with vulnerable children.

The Living and Giving Store is a collaboration between Save the Children and retail expert Mary "Queen of Shops" Portas, famed for her TV makeovers of failing fashion retailers. The west London shop, which had raised £7,500 by the end of the launch weekend, is the second in a planned chain that will sell designer samples, high-quality goods donated by the public and work by local artists. The next shop is due to open in Primrose Hill, also in London, in December.

Living and Giving is the latest innovation to come out of the charity retail sector, which has experienced something of a makeover in recent years with the advent of dedicated book and furniture stores, pop-up shops selling vintage clothes and eBay auctions of donated memorabilia.

According to the Association of Charity Shops (ACS), sales of clothes, books, CDs, toys, bric-a-brac and other unwanted goods help the UK's 9,000 charity shops generate an annual profit of around £120m. Charities with shops raise an average of 20% of their overall income this way.

A recent poll by YouGov SixthSense found that 73% of the British public buys from charity shops. While the sector has seen a decrease in donated goods, year-on-year profits are up 8% – driven by a combination of recession necessity and the "reuse and recycle" zeitgeist.

Cancer research and care charity Tenovus has 67 shops across England and Wales, which last year generated £4.93m – 63% of the charity's total income. It also increased retail profits by over 40% last year, thanks to low-cost shop refits, promoting Gift Aid (which allows it to reclaim an extra 28p on every pound earned from sales) and diversifying into selling new products in addition to donated stock.

Tenovus head of retail Tim Finch says: "For the majority of shops, new goods has meant Christmas cards. But the sector is waking up. Tenovus is looking at ranges that have some resonance with the charity, such as hats and helping aids that are appropriate for our market." Finch adds that unlike donated goods, new products offer charities control over stock levels.

Save the Children retail director Chris Coe says charity shops are a vital part of the fundraising mix, raising brand awareness and attracting new supporters. "Engaging people in communities through shopping is an incredibly effective way of bringing them to our cause," he says.

The charity has recently partnered with Hallett Retail to open Save the Children concessions in Beales department stores in Worthing and Bedford. Clothing stock, premises and staff time have all been donated, enabling Save the Children to run a "no overheads" outlet in a high-profile location. Up to 10 more are planned across the UK if the move is successful.

'Community hubs'

Tenovus is taking its retail side a step further with plans for a new site in north Wales that will combine a charity shop and "community hub" for cancer patients and their families that will offer services such as health checks and welfare rights advice. Says Finch: "We see shops as having many purposes beyond selling goods."

David Moir, head of policy and public affairs at ACS, expects continued demand for sharp retail skills at all levels as charities compete for trade: "I can certainly see specialist shops continuing to take off and many charities are now setting up their own virtual shops," he says.

Skillsmart Retail, the sector skills council for retail, recently teamed up with retail sector charity Retail Trust to offer management training scholarships to charity shop staff. Meanwhile a session on retail formats was one of the most popular with fundraisers and retail directors at this year's ACS annual conference.

Coe at Save the Children says fundraisers need "strategic vision and passion for the cause" to succeed in the retail sector. He says: "If you have that, you will be successful whether it's a volunteer-led shop in Preston, or thinking laterally about engaging new communities."
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Tuesday, November 23, 2010

Book signed by Logie Baird sold by Oxfam

A copy of the earliest book about television, signed by its inventor John Logie Baird, has sold at auction for £1,440.

The book, Television, written by Alfred Dinsdale and published in 1926, had been valued at £800 to £1,000.

It was found by an Oxfam volunteer at its Morningside Road store earlier this month.

The book tells the story of television up to 1926, ending with an explanation of Logie Baird's work and inventions.

The account includes the first public demonstrations of moving silhouettes which he gave at Selfridges in London in 1925.

It is unclear how Logie Baird's signature came to be in the book but experts believe it is likely it was the inventor's own personal copy.

The book was bought by an anonymous bidder and, although there was interest in it from Europe and America, it will remain in the UK.

Andy Crosby, manager of Oxfam's Morningside bookshop, said: "It was such a stroke of luck that someone handed this book into our shop and it turned out to be so valuable, I wish we knew who it was so we could thank them.

"The whole reason that Oxfam has shops on the high street is to raise money for our work in the fight against poverty around the world, including here in Scotland, so the sale of this book has been a huge boost, and whoever bought it has made a really important contribution to helping people change their lives for the better."


John Logie Baird's signature on the book
Luke Batterham, Bonhams book specialist, said: "This was a fine association copy of one of the earliest books on television and there was quite a lot of interest in it in the run up to the auction, with enquiries from Britain, America and Europe.

"The author draws heavily on the work of John Logie Baird, one of the founding fathers of television and, as it has his signature in the front, is believed to have been his own personal copy, making it a wonderfully evocative item relating to the invention which, arguably, has had a profounder effect on the 20th Century than any other.
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